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Google+ Part I: Why You Should Be Using Google+
When it comes to social networks for business, everyone thinks of Facebook, Twitter, and LinkedIn, but people seem to forget about Google+. It could be because the activity level on Google+ isn’t as...
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Being on TV is Easy
Because Being an Expert is Easy, but Being a Master is Hard. I’m a social media expert who is asked to be on television often. I comment on the day’s hot story in social media. Things like Anthony...
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On Winning.
Losers flap. Flappers make all the noise. They point and say “look everyone, I can fly.” But they’re only flapping. They simplify things to make themselves feel as if they’re experts.Flapping takes no...
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Topsy: Social Media Analytics Done (Almost) Perfectly
As Senior Community Manager of Silverback Social, it’s my job to enhance and monitor the robust social presence we’ve developed for each of our clients. This includes maintaining each client’s social...
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Instagram Ads: 3 questions + A Fatal Flaw
After Instagram’s initial announcement that ads were coming to it’s social platform a few weeks ago, we didn’t hear anything more. Just that they were happening “soon”. Last week, we got our first...
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Google+ Part II: If it’s a ghost town, why is there so much noise?
We’ve all heard it, before: “Don’t bother with Google+, it’s a ghost town,” “No one uses it, why should we spend time on there?” And this is the advice given by so called “social media professionals”...
View ArticleThe Curious Case of Richie Incognito – A Social Spin
@AdamSchefter Enough is enough If you or any of the agents you sound off for have a problem with me, you know where to find me #BRINGIT— Richie incognito (@68INCOGNITO) November 03, 2013 There is no...
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3 Reason’s Why I’m Bullish on Twitter’s IPO
I’m bullish on Twitter, but I’m by no means a financial analyst. I just see the manner in which the platform has transformed the way the world communicates. Two days ago I was asked to speak about my...
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Google+ Part III: If Content is King, on G+ it’s God.
In part II of the Google+ series, we illustrated the effects of certain engagement tactics on our follower and +1 count. More specifically, we: Posted quality content to communities related to social...
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Votopin: A Mobile Social Network Where Your Opinions Matter
I’m a bit of nerd. But I’m a nerd in the sense that I’m passionate about certain, specific things. I don’t just like sports. I love ultimate frisbee, because it’s an awesome hybrid of aspects from...
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Facebook Algorithm Change = Death of Memes?
A few days ago, Facebook made some additional changes to its algorithm. Here are the changes summarized below: Posts to popular articles and other content will show up more than images. Text posts...
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Social Media Case Study: Target’s Awesome Shop
Target has a brand new e-commerce site called the “Awesome Shop”. The standalone site is updated daily and includes social integration by using data driven from Pinterest as well as from Target. The...
View ArticleI Made a Confession on Fox Business.
I’m a binge TV watcher. Chances are, if you subscribe to Netflix, so are you. Learn about this fascinating new trend and watch my appearance on Fox Business’s Money with Melissa Francis. It’s a...
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I Have a Secret, & It’s Called Whisper
Whisper App Whisper is a mobile app that enables users to share secrets anonymously. Users can place text over various backgrounds that illustrate the theme of the secrets they share. The app claims to...
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4 Steps to Help You Transition From Corporate to Start-Up Life
When I joined Silverback Social, I left a large law firm with unlimited resources and a thriving marketing department. Since you are one LinkedIn search from finding out what law firm that is, I will...
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Reach & Reverse Engineer Your Way to Success
I was unceremoniously fired in 2009 from my job at Buddy Media. When it happened I was so stunned I couldn’t speak. Literally. No words. Nothing. In slow motion I gathered my things and left. The...
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4 Reasons Why Traditional Agencies Are Dying
John ZanzarellaIn “To Sell is Human” by author Daniel H. Pink, he describes how individuals are becoming more elastic in their job responsibilities. Whether they know it or not, part of what they do is...
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Top 5 Social Media Tips & Tricks from Silverback Social
Top 5 Social Media Tips & Tricks from Silverback Social from Chris Dessi The post Top 5 Social Media Tips & Tricks from Silverback Social appeared first on Silverback Social.
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Social Media In Schools: 3 Issues That Should Concern You
New Jersey has recently passed a bill requiring social media to be taught in middle schools. The social media curriculum will include topics such as responsible use of social media, cyber safety and...
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How I Met My Husband & Planned My Whole Wedding From My Computer
How I Met My Husband & Planned My Whole Wedding From My Computer I always dreamt I’d meet my husband through a mutual friend at a local event or party. I also envisioned that when I got engaged I...
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