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4 Ways to Persuade Your Boss to Focus on Social Media
I once heard my friend Gary Vaynerchuk answer the question: What’s the ROI of social media? His response was partially dismissive, mostly true, and certainly brought down the house. He replied with a...
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7 Steps to Twitter Success for Small Business
Social media has changed the way people are doing business around the world. Ever evolving and largely free to get started, it can greatly impact small businesses, sometimes allowing companies to...
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The Power of Reputation
A few years ago something happened that blew my mind that I think is worth talking about again here. First let me start by saying this – I think Brian Solis is brilliant. Not that out of reach...
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Now Would Be a Good Time to Discover Snapchat
Snapchat is a photo-messaging app developed by a trio of Stanford University students and debuted in September of 2011. It didn’t take long for the app to grow, and by grow I mean over one billion...
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5 Social Media Tips for Real Estate Brokers
I’m blessed to live in a great town called Chappaqua, New York. We’re about 50 minutes north of New York City by train. Our school district is excellent, the people are phenomenal, the stores are...
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Social Media Is Happening to Your Brand (Whether You Like It or Not)
About 5 years ago I met with luxury watch manufacturer, Breitling. I love this brand, and have owned a Breitling watch for 14 years. I wear it daily. I approached the company with the idea that if I...
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10 Questions to Help Guide Your Social Media Strategy
If you have anything to do with social media in your organization, I want you to sit down, turn off your computer and ask yourself a few questions about your business. 1. How does information flow in...
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40 Lessons From 40 Years of Chris Dessi
Chris Dessi, the CEO of Silverback Social and Creator of the Westchester Digital Summit, is turning 40 years old this week. I am lucky to have literally had the chance to work side by side with Chris....
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3 Reasons Why “The Dress” Went Viral
Friendships were tested last week. Relationships were nearly torn apart. People began to doubt their abilities to separate fiction from reality. How, in 2015, could this possibly happen so swiftly and...
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What Happens When Meerkat and Live Television Collide?
Yesterday I walked onto the set at Fox, logged into my Twitter account, and launched the hottest new APP since Twitter. It’s called Meerkat. It’s a pretty simple concept: Log into Meerkat via your...
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