There are a lot of different social media platforms out there. While some have been around for almost a decade, others are just now stepping into the spotlight. As new technologies emerge, social channels need to adapt to survive in the evolving digital landscape. This can happen quickly, making it difficult to keep up with the latest updates. Whether you use one or all of them, it’s important to know who else uses them, how often they use them, and some best practices. Applying this information can help you make better decisions on social for your personal brand and for your business.
One of the most important rules of using social media is knowing your audience. Whether you’re trying to increase your blog’s readership, sell more wine, or simply expand your digital network, you’ve got to know who you’re talking to and how to talk to them. This cheat sheet will give you the insight you need to effectively reach out to your online audience and facilitate a successful conversation.
Take it from our team of community managers, brand strategists, and all-around social media obsessors – here’s what you need to know.
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