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Shake it Like a Socialmatic Picture
Admit it, even while living in the most technologically progressive generation with new innovations appearing daily, you can sometimes miss the simplicity of what photography used to be. The days long...
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Top Apps of 2014
Silverback Social’s Top Apps of 2014 With 2015 less than two weeks away, it’s the perfect time to reflect on the year that was – from a personal, familial and business standpoint. As digital marketers...
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Learn More in 2015 Than the Rest of the 2000’s Combined
Henry Ford once said “Anyone who keeps learning stays young.” As we delve in to a New Year, why not stay young and make 2015 one of the most successful years of your life? The concept of reading and...
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Social Media Cheat Sheet – What You Need to Know
There are a lot of different social media platforms out there. While some have been around for almost a decade, others are just now stepping into the spotlight. As new technologies emerge, social...
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Social Media 101 – The Basics
There’s no doubt that social media is an important aspect of many people’s personal lives. Over the past few years, however, more and more people have begun using social media from a business...
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10 Reasons Why You SHOULD Join a Startup: Part I
I’m a big fan of startups. I interned with startups, I’ve worked at startups (and currently work at a startup), and I support startups, so when I read John Rampton’s “10 Reasons Why You Shouldn’t Join...
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Two Words That Will Change the Way You Do Business
Everyone loves a good laugh. Humor is a joyful common ground that brings people together, personally and professionally. Businesses that incorporate humor and good nature into their products, services,...
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How Social Media Can Change Lives
If you’re not following “Humans of New York” on social media, you are missing out. Photographer Brandon Stanton, who runs the accounts has been taking street portraits accompanied by a small caption...
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4 Ways to Persuade Your Boss to Focus on Social Media
I once heard my friend Gary Vaynerchuk answer the question: What’s the ROI of social media? His response was partially dismissive, mostly true, and certainly brought down the house. He replied with a...
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7 Steps to Twitter Success for Small Business
Social media has changed the way people are doing business around the world. Ever evolving and largely free to get started, it can greatly impact small businesses, sometimes allowing companies to...
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The Power of Reputation
A few years ago something happened that blew my mind that I think is worth talking about again here. First let me start by saying this – I think Brian Solis is brilliant. Not that out of reach...
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Now Would Be a Good Time to Discover Snapchat
Snapchat is a photo-messaging app developed by a trio of Stanford University students and debuted in September of 2011. It didn’t take long for the app to grow, and by grow I mean over one billion...
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5 Social Media Tips for Real Estate Brokers
I’m blessed to live in a great town called Chappaqua, New York. We’re about 50 minutes north of New York City by train. Our school district is excellent, the people are phenomenal, the stores are...
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Social Media Is Happening to Your Brand (Whether You Like It or Not)
About 5 years ago I met with luxury watch manufacturer, Breitling. I love this brand, and have owned a Breitling watch for 14 years. I wear it daily. I approached the company with the idea that if I...
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10 Questions to Help Guide Your Social Media Strategy
If you have anything to do with social media in your organization, I want you to sit down, turn off your computer and ask yourself a few questions about your business. 1. How does information flow in...
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40 Lessons From 40 Years of Chris Dessi
Chris Dessi, the CEO of Silverback Social and Creator of the Westchester Digital Summit, is turning 40 years old this week. I am lucky to have literally had the chance to work side by side with Chris....
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3 Reasons Why “The Dress” Went Viral
Friendships were tested last week. Relationships were nearly torn apart. People began to doubt their abilities to separate fiction from reality. How, in 2015, could this possibly happen so swiftly and...
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What Happens When Meerkat and Live Television Collide?
Yesterday I walked onto the set at Fox, logged into my Twitter account, and launched the hottest new APP since Twitter. It’s called Meerkat. It’s a pretty simple concept: Log into Meerkat via your...
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